The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft Category: Online Community Platform / New Platform
H.A.N.S. - The Hateful Audio Notification Service
Agency: Philipp und Keuntje / Hamburg + fischerAppelt, relations / Hamburg + www.cake.work / Berlin
Client: Laut gegen Nazis Category: Online Community Platform / Use of Existing Platform
Map The Gaps
Agency: YETI
Client: YETI Category: Online Community Platform / Use of Existing Platform
SKINS FOR SKIN
Agency: Ogilvy Singapore / Singapore
Client: Vaseline Category: Online Community Platform / Use of Existing Platform
Award:
2024 Interactive, Online & Mobile Silver Pencil
Agency:
McCann New York + Microsoft
Client:
Microsoft
Title:
ADLaM
Category:
Online Community Platform / New Platform
Annual ID:
OS24_IN013S
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Philipp und Keuntje / Hamburg + fischerAppelt, relations / Hamburg + www.cake.work / Berlin
Client:
Laut gegen Nazis
Title:
H.A.N.S. - The Hateful Audio Notification Service
Category:
Online Community Platform / Use of Existing Platform
Annual ID:
OS24_IN037M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
YETI
Client:
YETI
Title:
Map The Gaps
Category:
Online Community Platform / Use of Existing Platform
Annual ID:
OS24_IN038M